Tuesday, March 6, 2012

PS Vita ad funds Anonymous as Atari Teenage Riot donates fee

Sony has inadvertently found itself funding FreeAnons, after band Atari Teenage Riot agreed to one of its tracks being used in a PS Vita commercial but donated the fee to the Anonymous legal support group. Alex Empire of Atari Teenage Riot has some history with Sony – the company used a track of his without permission back in 1999 in a Handycam commercial – and so couldn’t resist suggesting track Black Flags when the Japanese company came looking for music for its new Vita advertising campaign. The sony contains multiple references to Anonymous and has been used in several Occupy Wall Street (OWS) promotional videos.
The end result is likely to be embarrassing to Sony, who would far have preferred attention on its advertising being focused on the PS Vita itself rather than hacktovist donations. Exactly how much Sony paid in licensing to Atari Teenage Riot is unclear..

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